Shraddha Kapoor and Rajkummar Rao starrer Stree 2 continues to make waves at cinemas, woman dressed in red saree and veil surprises moviegoers in theatres amidst unique campaign

The release of highly anticipated films often sparks a frenzy of promotional activities. While studios and filmmakers play a pivotal role in generating buzz, the cinema chains themselves can also contribute significantly to the hype. Roongta Cinemas recently demonstrated this with a unique and unforgettable campaign to promote the horror-comedy sequel, Stree 2.

Rather than relying on traditional billboards or social media ads, Roongta Cinemas devised a more immersive and interactive strategy. They transformed their multiplex theaters into a chilling playground for the film's titular character. A woman, dressed in the iconic red saree and veil of Shraddha Kapoor's character from Stree, would make surprise appearances during screenings of the film. The unexpected encounter sent shivers down the spines of unsuspecting moviegoers.  Many patrons, initially startled, quickly embraced the playful surprise, posing for selfies and capturing the moment on their phones.

The campaign's success was evident in the enthusiastic response on social media. Moviegoers shared their experiences and reactions to the surprise appearances, creating a viral buzz that extended far beyond the walls of Roongta Cinemas. The campaign effectively tapped into the film's horror-comedy genre, offering a thrilling and memorable experience for audiences.

Stree 2, helmed by Amar Kaushik, stars Shraddha Kapoor, Rajkummar Rao, Aparshakti Khurana, Abhishek Banerjee and Pankaj Tripathi. Released on Independence Day 2024, the film has garnered Rs. 453.60 crores at the box office till now.

ALSO READ: Amar Kaushik on the success of Stree 2, “It’s neither my film, nor just the producers’ film, nor any one actors”